Super Saturday (12/23)
超級(jí)星期六（12月23日）

Super Saturday or Panic Saturday is the last Saturday before Christmas, a major day of revenue for American retailers, marking the end of the shopping season. Super Saturday targets last-minute shoppers. To compete with each other, stores offer significant discounts and extend store hours in an attempt to attract customers and drive impulse buying.
超級(jí)星期六是圣誕節(jié)前的最后一個(gè)星期六，對(duì)美國(guó)零售商來(lái)說(shuō)，這一天是創(chuàng)收的重要日子，標(biāo)志著購(gòu)物季即將結(jié)束。超級(jí)星期六針對(duì)的是最后一批購(gòu)物者。商家們?yōu)榱吮舜烁?jìng)爭(zhēng)，會(huì)推出大幅折扣并延長(zhǎng)營(yíng)業(yè)時(shí)間，從而吸引消費(fèi)者，鼓勵(lì)沖動(dòng)消費(fèi)。

Due to Super Saturday's proximity to Christmas, shoppers are typically reluctant to venture online for deals, as purchases may not be able to arrive in time for the holiday. However, this is not always the case. If customers are unable to gain access to the stores, like what happened during the North American blizzard of 2009, customers who have little time left to buy their gifts may be forced online.
由于超級(jí)星期六接近圣誕節(jié)，顧客們通常不愿意冒險(xiǎn)網(wǎng)購(gòu)，因?yàn)橘?gòu)買(mǎi)的商品可能無(wú)法在圣誕節(jié)按時(shí)抵達(dá)。但有時(shí)候也不一定。如果顧客無(wú)法去商店購(gòu)物，比如像2009年北美暴雪那樣，沒(méi)有時(shí)間買(mǎi)禮物的顧客可能被迫網(wǎng)購(gòu)。

Christmas Eve & Christmas Day (12/24-12/25)
平安夜和圣誕節(jié)（12月24日-25日）

These days are, obviously, low shopping days. That’s because most people in Western countries are not online or in shops, but instead spending time with their family and friends.
很顯然，這兩天購(gòu)物的人較少。因?yàn)榇蟛糠治鞣絿?guó)家的人這時(shí)不會(huì)上網(wǎng)或逛街，而是花時(shí)間陪伴家人朋友。

However, when it comes to ecommerce, the whole world is retailers’ market. In many countries, November is no more significant than December. In many Western countries, there’s also Boxing Day (the 26th) which is an opportunity to buy end-of-season items.
然而，在電商領(lǐng)域，整個(gè)世界都是零售商的市場(chǎng)。在許多國(guó)家，11月并不比12月更重要。很多西方國(guó)家還有節(jié)禮日（12月26日），這也是購(gòu)買(mǎi)季末商品的機(jī)會(huì)。

英文來(lái)源：omnisend.com, Wikipedia
翻譯&編輯：董靜
審校：yaning