中國網(wǎng)站品牌欄目（頻道）
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As a direct consequence of Microsoft's 2013 acquisition of the Finnish group's mobile devices division, the Nokia name will soon be phased out and replaced by Microsoft Lumia, according to The Verge. The new name echoes that of Nokia's Windows Phone device range sold since 2011. Nokia France is among the first local divisions preparing to transition its social media accounts to the new name. "We are about to become Microsoft Lumia," the company announced to its followers on Facebook. The Nokia name will not disappear entirely, as the original Finnish company still exists as Nokia Networks, which focuses on networking, mapping and telecommunications infrastructure. Nonetheless, the disappearance of Nokia as a phone brand marks the end of an era. The Finnish manufacturer was among the leading pioneers in the mobile phone industry, launching several models as early as the 1980s. More importantly, Nokia was also the world's top-selling mobile phone brand for around 15 years before being overtaken by Samsung in 2012. Several Nokia phones released over this period were so popular that they are still regarded as symbols of their time (3310, 8110, etc.). But the brand quickly fell behind in the smartphone market led by Apple and Samsung. |
根據(jù)美國科技網(wǎng)站The Verge的說法，微軟在2013年收購諾基亞移動設備部門的直接結(jié)果是：諾基亞的品牌將消失，由微軟Lumia淘汰并取消。這個新名字將對應2011年起銷售的諾基亞Windows Phone設備。 諾基亞法國是首批準備將在社交賬號采用新名字的國家之一。諾基亞法國公司已在Facebook對它的忠實用戶宣布：“我們變身為微軟Lumia”。 諾基亞的品牌不會完全消失，因為這家正牌的荷蘭公司仍會以諾基亞網(wǎng)絡公司（Nokia Network）而存在，其業(yè)務重心將放在網(wǎng)絡、地圖和網(wǎng)絡基礎設施方面。但是，諾基亞作為一個手機品牌的消失標志著一個時代的終結(jié)。 諾基亞是手機行業(yè)的主要先驅(qū)之一，早在20世紀80年代就推出發(fā)布一些機型。更重要的是，在2012年被三星取代之前，諾基亞也是連續(xù)15年世界最暢銷的手機品牌。那時，推出的一些諾基亞手機很受歡迎，人們把諾基亞手機當做是那個時代的標志（3310、8110等手機型號）。但是這個品牌很快落后于蘋果和三星引領的智能手機市場。 （譯者 Stellaliu 編輯 祝興媛） 掃一掃，關注微博微信
 
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