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今年的雙11和雙12你是守在電腦邊搶購(gòu),還是拿著手機(jī)隨時(shí)隨地下單?隨著無(wú)線網(wǎng)絡(luò)的普及,人們網(wǎng)購(gòu)的習(xí)慣也在變化,以電腦為終端的電子商務(wù)正在邁向更加靈活的“移動(dòng)商務(wù)”時(shí)代。
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cell phone and tablets. Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in.
“移動(dòng)商務(wù)”指通過(guò)手機(jī)和平板電腦等無(wú)線接入設(shè)備完成商品和服務(wù)買(mǎi)賣(mài)的流程。移動(dòng)商務(wù)被看做電子商務(wù)的下一代,用戶上網(wǎng)購(gòu)物時(shí)不再需要專(zhuān)門(mén)找個(gè)電腦聯(lián)網(wǎng)完成購(gòu)物。
As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions. The industries affected by m-commerce include:
由于通過(guò)無(wú)線設(shè)備的交易活動(dòng)更快捷,更安全,也更易擴(kuò)展,普遍預(yù)測(cè)移動(dòng)商務(wù)將取代有線電子商務(wù)成為數(shù)字商務(wù)交易平臺(tái)的主要方式。移動(dòng)商務(wù)將影響到的行業(yè)包括:
Financial services, which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device
金融服務(wù),包括手機(jī)銀行(客戶可以用掌中設(shè)備登陸銀行賬戶,支付各類(lèi)賬單)和各類(lèi)經(jīng)紀(jì)服務(wù),通過(guò)掌中設(shè)備就可以瀏覽股指并完成交易
Telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device
通訊行業(yè),服務(wù)類(lèi)型變更,繳納話費(fèi),賬戶總覽等所有業(yè)務(wù)均可通過(guò)移動(dòng)設(shè)備完成
Service/retail, as consumers are given the ability to place and pay for orders on-the-fly
服務(wù)業(yè)和零售業(yè),顧客可以瞬間完成下單和支付
Information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device
信息服務(wù),財(cái)經(jīng)新聞、體育比賽分?jǐn)?shù)、實(shí)時(shí)交通路況等信息都可在移動(dòng)設(shè)備上收到
(中國(guó)日?qǐng)?bào)網(wǎng)英語(yǔ)點(diǎn)津 Helen)
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