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The German sportswear companies Puma and Adidas are to end a feud started 60 years ago by their founding brothers. Adi and Rudolf Dassler started making sports shoes together in their mother's wash-room in the 1920s. They fell out during World War II, probably over political differences, and founded firms on either side of a river in southern Germany. On Monday 21 September, employees of both companies will shake hands and then play a football match. It is a big deal in the cobblestoned Bavarian town of Herzogenaurach, where two of the world's largest sportswear companies are based. First joint activities When the brothers set up their separate companies in 1948 the town was also split, with residents loyal to one or other of the only major employers. In a joint release, the two companies said they were making up to support the Peace One Day organisation, which has its annual non-violence day on Monday. They say that the events will be the first joint activities held by the two companies since the brothers left their shared firm in 1948. Neither group is now controlled by the descendants of its founding families, although Rudolf's grandson Frank Dassler raised some eyebrows in the town by working for both Puma and Adidas. Since 2007, Puma has been majority-owned by PPR, the French luxury goods maker that also owns Gucci. Adidas Group is much more widely-owned, with no individual shareholder having more than 5%. |
德國運動裝公司彪馬和阿迪達(dá)斯即將結(jié)束長達(dá)60年的不和——源于兩公司的各自的創(chuàng)始人阿迪(Adi)和魯?shù)婪?達(dá)斯勒（Rudolf Dassler）兄弟倆。 上世紀(jì)20年代，阿迪(Adi)和魯?shù)婪?達(dá)斯勒（Rudolf Dassler）在他們母親的盥洗室制造運動鞋。 二戰(zhàn)期間，兄弟倆或因政治分歧造成不和，隨后二人各自在德國南部一條河的南北邊創(chuàng)建了自己的公司。 9月21日，周一，兩個公司的員工將會握手言和并舉行足球賽。 對于世界上最大的兩家運動裝公司彪馬和阿迪達(dá)斯的誕生地巴伐利亞州黑措根奧拉赫鎮(zhèn)來說，這是個重磅事件。 首次共同組織的活動 當(dāng)倆兄弟于1948年各自建立了自己的公司時，該鎮(zhèn)也隨之一分為二：一些居民在彪馬公司上班，另一些則在河對岸的阿迪達(dá)斯公司上班。 根據(jù)聯(lián)合發(fā)布的消息，這兩家公司稱，他們已全力支持“和平日”籌備工作，將每年的“非對抗日”設(shè)在一年中的某個星期一。 他們稱，自1948年兄弟倆離開共同創(chuàng)辦的公司后，此次是兩家公司第一次聯(lián)合舉辦活動。 盡管魯?shù)婪?達(dá)斯勒的孫子弗蘭克?達(dá)斯勒（Frank Dassler）同時為彪馬和阿迪達(dá)斯公司效力一事令鎮(zhèn)上居民驚嘆不已，但目前兩家公司的控制權(quán)都不是由創(chuàng)始人家族的后輩所掌控。 自2007以來，法國奢侈品制造商PPR集團實際上擁有彪馬的大部分資產(chǎn)。古馳品牌（Gucci）也是該集團旗下的。 擁有阿迪達(dá)斯集團的投資者就更多了，但沒有一個投資者的股份有超過5%。 （譯者 fli2013 編輯 丹妮） 掃一掃，關(guān)注微博微信
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