中國(guó)網(wǎng)站品牌欄目（頻道）
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Flanked by a DJ and a drummer, South Korean pop group Exo sauntered onto the stage at the Hunan Satellite TV station on Friday, joining the line-up for the Lantern Festival Show. The studio was flooded with fans holding light sticks in various colors, signifying allegiance to one or other group member. On the same day, thousands of kilometers away at Shanghai's Pudong International Airport, the arrival of heartthrob Lee Min-ho, who starred in the TV series The Heirs, attracted a hardcore of young women willing to pay 3,800 yuan ($626) to access his half-hour media briefing. "I'm totally attracted by his slim figure, chiseled abs and perfect complexion," said Li Min, a primary school teacher in Shanghai, who rushed to the scene for her dearest "oppa", a respectful Korean term used by women to refer to older males. The popularity of the mobile Internet has helped to promote the phenomenon of Hallyu - or the wave of South Korean culture flooding other countries. Live concerts and entertainment shows become immediately available to thousands of die-hard fans who discuss endlessly the whereabouts of their favorite celebrities. Avid viewers of the South Korean drama My Love from the Star took note when the female protagonist said she adored "beer and fried chicken" as her favorite food when the first winter snow began to fall. Barbecue houses and lemonade booths along Hongquan Road in Shanghai's Korean area have become new favorites for Chinese women hungry for a genuine taste of Korea. "I lined up for three hours simply to get a piece of fried chicken. It was on a work-day afternoon and raining heavily. Like-minded friends often go there every month," said Zhang Yuting, a big fan of Korean culture, who takes trips to South Korea to watch concerts every year. The droves of people and the long lines are often seeking the spicy side dish kimchi or a spicy broth containing soft tofu, clams and an egg, said Kim Gi-chan, owner of Korean restaurant Gubaowu. "My store usually closes at 10:30 pm. But I haven't finished work before 3 am every day since January. Fried chicken is the must-order dish for each table," he said. Zhou Zhou, a student at Beijing Foreign Studies University, who took three exchange programs in Seoul and found popular items there and in Beijing were "strikingly similar", said, "Clearly the shows help popularize street food and spicy stews that are essential to the Korean heart and digestive tract." The real draw is the crossover between Eastern and Western cultures, said Dai Yunjie, a seasoned concert promoter in Shanghai. "The performers' synchronized dance moves and hand gestures do have an Asian flavor, but their music is really blended with Western elements, like hip-hop and rapping," said Dai. Intrusive ads and a "going-mobile" trend have in part helped the Hallyu phenomenon to proliferate, said Michael Tang, president of hdtMEDIA, a digital advertising company. "As people make trips to South Korea and see the latest line-ups or make big purchases, they are eager to 'share' instantly via Weibo or WeChat. It helps things to go viral much quicker than before," he said. The growing popularity of Korean culture may also derive from a maturing business model, by which shows are tailored to the tastes of Chinese viewers, said Eric Moon, a senior manager at a South Korean firm in Shanghai. "We are seeing a steady growth of Chinese indigenous entertainment shows in which more international elements are included. At the end of the day, the trend may even be reversed, with Koreans embracing a similar craving for Chinese products," Moon said. But some people disagreed with the Hallyu phenomena. "I accompanied my wife to eat Korean-style fried chicken, and I really don't like it. It's not even as good as KFC," said Dai Qiming, 30, a civil servant in Shanghai. South Korean TV drama is popular only because it creates unreal characters that satisfy women's imaginations, he said. He said the Hallyu phenomenon is also worrying to some extent, as under its influence the younger generation may abandon Chinese culture. By He Wei in Shanghai ( China Daily ) |
2月14日，伴隨著現(xiàn)場(chǎng)動(dòng)感的音樂和富有節(jié)奏性的鼓點(diǎn)，韓國(guó)人氣天團(tuán)EXO登上了湖南衛(wèi)視的舞臺(tái)，加入到于當(dāng)晚舉辦的元宵喜樂會(huì)的強(qiáng)大陣容中去。熱情的粉絲們擠滿了演播廳，使勁揮著手里五顏六色的熒光棒，爭(zhēng)相朝自己所崇拜的組合成員展示忠實(shí)的喜愛之情。 而就在同一天，千里之外的上海浦東國(guó)際機(jī)場(chǎng)迎來了另一位韓國(guó)客人：前不久熱播韓劇《繼承者們》中的主演——“萬人迷”李敏鎬。一部分以年輕女性為主的影迷，甚至不惜買下3800元一張的門票，只為在那短短半小時(shí)的簡(jiǎn)短發(fā)布會(huì)上看他一眼。 “我完全被他那修長(zhǎng)的身材、輪廓分明的腹肌還有完美的臉龐吸引了！”上海小學(xué)教師李敏（音）說。她飛快地向人群那邊沖去，急著看她最最親愛的“歐巴”——韓語里女性對(duì)年長(zhǎng)男性的尊稱。 其實(shí)，手機(jī)移動(dòng)網(wǎng)絡(luò)的普及應(yīng)用可以說是在助推著“韓流”——也就是韓國(guó)文化潮流涌入他國(guó)的現(xiàn)象——的發(fā)生。現(xiàn)在，演唱會(huì)、娛樂節(jié)目都可以直接在手機(jī)上看，這對(duì)熱衷于談?wù)撟钕矏鄣拿餍莻兊囊慌e一動(dòng)的鐵桿粉絲們來說，的確方便了不少。 這部熱播韓劇叫做《來自星星的你》，而當(dāng)中女主角的一句“初雪時(shí)，怎么能沒有炸雞和啤酒”已迅速成為了狂熱的劇迷們津津樂道的臺(tái)詞。 時(shí)下，在有“韓國(guó)街”之稱的上海虹泉路邊，韓式燒烤店和檸檬汁鋪已經(jīng)成了急于嘗試正宗韓式美食的中國(guó)女人們的新寵。 “那天下午下著大雨，我下了班之后到這里排了三個(gè)小時(shí)的隊(duì)，就為買塊炸雞。我和一些朋友每個(gè)月都會(huì)去幾次?！睆堄矜茫ㄒ簦┱f。她是個(gè)超級(jí)韓迷，每年都會(huì)專程幾次去到韓國(guó)看演唱會(huì)。 據(jù)韓式餐廳古寶屋的店長(zhǎng)金基燦（Kim Gi-chan）說，這些大批大批前來排隊(duì)點(diǎn)餐的客人最常點(diǎn)的菜有兩種，一種是韓式辣泡菜，一種是那種有豆腐、蛤喇和雞蛋在內(nèi)的韓式大醬湯。 “我以前一般10點(diǎn)半閉店，但從一月份以來，我每天都是凌晨3點(diǎn)以后才能忙完。炸雞是每桌必點(diǎn)之餐?！?/p> 曾到首爾參加過三項(xiàng)交換項(xiàng)目的北京外國(guó)語大學(xué)學(xué)生周舟發(fā)現(xiàn)，韓國(guó)當(dāng)?shù)氐娘L(fēng)味小吃與在北京看到的“驚人地相似”，說道：“顯然，韓國(guó)的節(jié)目也讓街邊小吃、辣味燉湯等等越來越火了，而這兩樣其實(shí)都是適應(yīng)韓國(guó)人飲食習(xí)慣的、對(duì)他們來說必不可少的食物?！?/p> 上海一名經(jīng)驗(yàn)豐富的演唱會(huì)承辦人戴云杰（音）認(rèn)為，這可以真切地反映出東西文化的交流與融合。 戴云杰說：“雖然這些韓國(guó)表演者統(tǒng)一一致的舞步和手勢(shì)都頗有亞洲氣息，但是他們所用的音樂都是融合了西方元素的，比如像是嘻哈還有饒舌。” 互動(dòng)通數(shù)字廣告平臺(tái)（hdtMEDIA）總裁鄧廣梼（Michael Tang）認(rèn)為，侵入式的廣告和手機(jī)移動(dòng)網(wǎng)絡(luò)普及的趨勢(shì)是促進(jìn)韓流現(xiàn)象迅速發(fā)展壯大的部分原因。 鄧廣梼說：“任何人去韓國(guó)旅行，當(dāng)他們看到了最新的產(chǎn)品或者是剛剛買下什么好東西時(shí)，他們都忍不住馬上在微博或是微信上‘分享’，這樣一來，肯定會(huì)比以前傳播得快得多了?！?/p> 而位于上海的一家韓國(guó)公司的高級(jí)經(jīng)理Eric Moon則認(rèn)為，受韓國(guó)文化影響的人數(shù)不斷擴(kuò)大可能源于韓國(guó)日漸成熟的商業(yè)運(yùn)營(yíng)模式，甚至?xí)榱擞现袊?guó)觀眾的口味而專門定制一些節(jié)目。 Moon說：“我們也看到中國(guó)本土的一些娛樂節(jié)目在吸收更多的國(guó)際元素，穩(wěn)定地發(fā)展壯大?；蛟S到最后，現(xiàn)在的潮流甚至就被完全顛覆，韓國(guó)人反而開始狂熱地喜愛中國(guó)的產(chǎn)品?！?/p> 不過，也有一些人對(duì)韓流現(xiàn)象表達(dá)了不滿。 30歲的戴啟明（音）是上海的一名公務(wù)員，他說：“我陪妻子去吃過韓式炸雞，可我真的一點(diǎn)兒也不喜歡，還不如肯德基呢?！?/p> 他認(rèn)為，韓劇受歡迎，只是因?yàn)閯≈胁磺袑?shí)際的人物設(shè)定滿足了女人的幻想而已。 他還說，在某種程度上，韓流現(xiàn)象令人憂慮，因?yàn)樵谒挠绊懼?，年輕的一代可能會(huì)將中華文化忘在腦后。 （中國(guó)日?qǐng)?bào)記者賀煒上海報(bào)道） |
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