中國網(wǎng)站品牌欄目（頻道）
很多城市都為如何讓人們把垃圾扔進(jìn)垃圾桶而傷透腦筋。標(biāo)牌提醒和罰款等做法效果似乎并不明顯。鑒于此，英國某藝術(shù)組織發(fā)起了一個名為“垃圾桶思維”的活動，計(jì)劃于今年十月在倫敦和利物浦街頭安裝25個“能說會唱的垃圾桶”。當(dāng)有人往垃圾桶投扔廢棄物時，就會有個名人對他們說一句鼓勵的話或者唱上幾句。這些名人都是英國人耳熟能詳?shù)?，比如“英國達(dá)人”的評委阿曼達(dá)?霍爾登，以及歌劇演唱家杰尼斯?凱利等。另外，考慮到垃圾桶擺放的地點(diǎn)不同，配合的音效也會不同。比如，在倫敦市中心的考文特花園，垃圾桶里發(fā)出的將是悠揚(yáng)的歌劇聲; 而在利物浦街頭，你聽到的將是披頭士樂隊(duì)的經(jīng)典歌聲。
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Organisers of a scheme recruiting celebrities to lend their voices to “talking bins” believe it can make a real difference to keeping Britain tidy. |
Would the voice of Amanda Holden saying “your city had talent” encourage you to use a litter bin?
Or maybe former Monty Python star Michael Palin telling you no-one had expected “the Spanish bin-quisition”?
Organisers of a scheme recruiting celebrities to lend their voices to “talking bins” believe it can make a real difference to keeping Britain tidy.
They hope that by using humour, they will succeed where fines and warnings have failed in keeping streets and parks clean.
A similar experiment in Sweden found a talking bin received nearly three times as much rubbish as an ordinary one because people were attracted by its novelty value.
Twenty-five specially adapted bins to be installed in the streets of London and Liverpool next month will use a sound card to play a themed message when litter is placed inside. For example, one near the Royal Opera House will play a thank you message sung by soprano Janis Kelly to the tune of Nessun Dorma.
Bins installed in Liverpool will play Beatles-themed messages.
For others, Britain’s Got Talent judge Holden is expected to record the message: “This is Amanda, and this city’s got talent”.
The campaign, entitled Bin Thinking, is being organised by arts group Sing London for Keep Britain Tidy’s Love Where You Live initiative.
If successful, talking bins could become a familiar feature on Britain’s streets.
Colette Hiller, director of Sing London, said: “The idea is to reward people in a small way for changing their behaviour and raise awareness through a sense of fun.”
相關(guān)閱讀
(Agencies)
（中國日報(bào)網(wǎng)英語點(diǎn)津 Helen ）
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