為了推行健康的生活方式,阿聯(lián)酋迪拜市政府近日啟動“減肥換黃金”活動,在30天內(nèi)每減掉1公斤體重就能獲得1克黃金(每克黃金當(dāng)前市價45美元,約合276元人民幣),參與者最少減去2公斤才能兌換黃金。減重最多的前三名參與者還將獲得一枚價值5400美元(約合33150元人民幣)的金幣。最后的稱重比拼將于8月16日進行。
由于快餐泛濫和缺乏鍛煉導(dǎo)致海灣國家肥胖率急劇增長。迪拜市政府主任表示,最近恰逢齋月,正是舉辦這個活動的最佳時期。它提醒人們減肥的益處,鼓勵人們努力克服不健康的生活方式。該活動贊助商是迪拜黃金和珠寶集團和迪拜多種商品交易中心。
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Authorities in Dubai are offering gold in return for weight loss in a scheme to encourage healthier living. |
Authorities in Dubai are offering gold in return for weight loss in a scheme to encourage healthier living.
Those interested can sign up from Friday for the initiative which lasts over the next 30 days and coincides with Ramadan, a month of fasting.
For each kilogram lost, participants will receive a gram of gold, which is currently worth about $45.
Those taking part - dubbed "golden losers" - need to lose at least two kilos to receive the payout.
The three participants who lose the most weight will be entered into a draw to win a gold coin worth $5,400.
Called Your Weight in Gold the scheme was announced by Hussain Nasser Lootah, director general of Dubai Municipality.
"Ramadan is the most appropriate season to launch such initiatives as it reminds us about many health benefits of reducing weight and encourages us to take strong steps to change our bad lifestyles," he said.
There has been alarm across Gulf States at the sharp rise in obesity blamed on increasing fast-food diets and a lack of exercise.
The Your Weight in Gold scheme is being sponsored by the Dubai Gold and Jewellery Group and Dubai Multi Commodities Centre (DMCC) .
Ahmed bin Sulayem, executive chairman of the DMCC said: "We would highly encourage everyone from all walks of life to take part in this great initiative and hope DMCC's contribution of AED 100,000 ($27,225) worth of gold coins will help motivate individuals."
At Friday's registration participants will be able to receive advice on how to lose weight without harming their health.
The final weigh-in will take place on 16 August.
(Source: BBC News)
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