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Researchers say that up to two-thirds of us claim we are proud to buy fake goods
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Is that Gucci bag you're carrying really a Gucci? How about that Cartier watch you're wearing?
If you've resorted to buying a fake toget your hands onthat expensive designer label you crave, then you're not alone.
And a survey suggests that you'll be perfectly willing to admit that it's not the real thing.
Researchers say that up to two-thirds of us claim we are proud to buy fake goods - up 20 per cent on last year.
Even wealthier shoppers are cashing in on the cheaper versions and are happy to have them sitting next to genuine designer goods in their wardrobes. The market is now worth an astonishing ￡14billion each year, a 10 per cent increase on 2006.
Globally, the figure could be as high as ￡200billion. Most purchases are made at market stalls in Britain, but a large number are made abroad or come through Internet auction sites.
More than three million British adults bought fake luxury items last year. The most desirable brand was Louis Vuitton, followed by Gucci, Burberry, Tiffany, Prada, Hermes, Chanel, Dior, Yves St Laurent and Cartier.
Most popular items were clothing, then shoes, watches, leather goods and jewellery.
The market is not being fuelled solely by those unable to afford designer goods - one in five purchases was made by households earning more than ￡50,000 each year.
Purchases in India and the Far East rose by around half in the past year. There were also increases in China and Europe.
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(Daily Mail) |
你手上拎的古奇包是真品嗎？你戴的卡迪亞表呢？
如果你為了擁有某個(gè)夢寐以求的名牌而買過假貨，那你也不是個(gè)例外。
一項(xiàng)調(diào)查表明，你會很樂意地承認(rèn)自己買的是假名牌。
據(jù)調(diào)查人員介紹，多達(dá)三分之二的人稱買了假名牌也“光榮”，這一比例高于去年的20%。
即使是有錢人也開始買起了假名牌，而且將它們與真品“同等對待”。目前，假名牌市場的年收益高達(dá)140億英鎊，比去年增加了10%。
從全球來看，這一數(shù)字可能高達(dá)2000億英鎊。在英國，人們大多在市場的貨攤上購買假名牌，但也有很多是在國外或拍賣網(wǎng)站上買的。
去年，英國共有300多萬人購買假名牌。最受青睞的牌子是路易斯·維登，其次是古奇、柏帛麗、蒂凡尼、普拉達(dá)、赫爾墨斯、夏奈爾、迪奧、圣羅蘭和卡迪亞。
最受歡迎的產(chǎn)品是服裝，其次是鞋、表類、皮制品和珠寶。
這一市場的繁榮靠的不僅僅是那些買不起真名牌的人，其中五分之一的購買量是年收入超過5萬英鎊的家庭貢獻(xiàn)的。
去年，印度和遠(yuǎn)東地區(qū)的假名牌購買量上漲了一半左右。中國和歐洲的購買量也有所增長。
（英語點(diǎn)津姍姍編輯）
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