Facebook創(chuàng)始人馬克·扎克伯格日前宣布，將把母公司更名為Meta（元），并希望人們將其視為“元宇宙公司”，暗示了Facebook對(duì)元宇宙的雄心。Facebook總部的標(biāo)志牌也已經(jīng)更換為代表Meta的藍(lán)色無限符號(hào)。

Facebook has changed its corporate name to Meta as part of a major rebrand.

Facebook正式宣布將公司名更改為Meta。

The company said it would better "encompass" what it does, as it broadens its reach beyond social media into areas like virtual reality (VR).

該公司稱，這個(gè)新名字能更好地“包容”旗下業(yè)務(wù)，不光是社交媒體，還有虛擬現(xiàn)實(shí)等即將拓展的新領(lǐng)域。

The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.

公司旗下的Facebook、Instagram和Whatsapp等單個(gè)平臺(tái)將不會(huì)更名，只有母公司才使用Meta這個(gè)新名稱。

The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee.

此前Facebook遭遇了由前員工泄露的文件引發(fā)的一連串負(fù)面新聞。

Frances Haugen has accused the company of putting "profits over safety".

（前員工）弗蘭西斯·豪根指責(zé)Facebook“將利益凌駕于安全之上”。

In 2015, Google restructured its company calling its parent firm Alphabet, however, the name has not caught on.

2015年，谷歌重組了公司，并將母公司更名為Alphabet，不過這個(gè)名稱沒有廣為流傳。

Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a "metaverse" - an online world where people can game, work and communicate in a virtual environment, often using VR headsets.

Facebook老板馬克·扎克伯格宣布新名稱的同時(shí)還公布了打造“元宇宙”的計(jì)劃?！霸钪妗笔侨藗兛梢栽谔摂M環(huán)境中（通常通過佩戴虛擬現(xiàn)實(shí)頭盔）玩游戲、工作和交流的一個(gè)網(wǎng)絡(luò)世界。

He said the existing brand could not "possibly represent everything that we're doing today, let alone in the future", and needed to change.

扎克伯格表示，現(xiàn)有的品牌名稱無法“代表我們現(xiàn)在所做的所有業(yè)務(wù)，更不用說將來的業(yè)務(wù)”，所以需要更改。

"Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we're building towards," he told a virtual conference.

扎克伯格在一次線上會(huì)議上說：“隨著時(shí)間推移，我希望我們被視為一家元宇宙公司，并打算將我們的工作和身份定位于我們正在構(gòu)建的目標(biāo)?！?/p>

The company also unveiled a new sign at its headquarters in Menlo Park, California, on Thursday, replacing its thumbs-up "Like" logo with a blue infinity shape.

本周四（10月28日），該公司還在加州門洛帕克的總部公開了新標(biāo)識(shí)，將豎起大拇指的“點(diǎn)贊”標(biāo)識(shí)牌更換成了藍(lán)色無限符號(hào)標(biāo)識(shí)牌。

Mr Zuckerberg said the new name reflects that over time, users will not need to use Facebook to use the company's other services.

扎克伯格稱，新名字意味著，未來用戶無需使用Facebook也可以使用公司的其他服務(wù)。

The word "meta" comes from the Greek word meaning "beyond".

Meta一詞來自希臘語，意思是“超越”。

To an outsider, a metaverse may look like a version of VR, but some people believe it could be the future of the internet.

對(duì)圈外人士而言，元宇宙也許像虛擬現(xiàn)實(shí)的一個(gè)版本，但是有些人認(rèn)為這將是互聯(lián)網(wǎng)的未來。

Instead of being on a computer, people in a metaverse might use a headset to enter a virtual world connecting all sorts of digital environments.

元宇宙中的人無需使用電腦，戴上頭盔便可以進(jìn)入虛擬世界和各種數(shù)字環(huán)境相連。

It is hoped the virtual world could be used for practically anything from work, play and concerts, to socialising with friends and family.

人們希望可以在虛擬世界中做幾乎所有事情，包括工作、游戲、聽音樂會(huì)以及和親友社交。

英文來源：BBC

翻譯&編輯：丹妮