近日，葡萄牙球星C羅在歐洲杯的一場發(fā)布會上將贊助商品牌可口可樂挪走換成白水，引來多名球員效仿。對此歐足聯(lián)表示，已要求參加本屆歐洲杯比賽的所有球員不要再移走發(fā)布會上的贊助商飲料。

Reacting to a bottle-snatching trend at the European Championship started by Cristiano Ronaldo, players on the 24 teams have been asked to stop removing strategically placed sponsor drinks from the news conference platforms, UEFA said Thursday.

對于C羅在歐洲杯掀起的挪瓶子風(fēng)潮，歐足聯(lián)本周四（6月17日）表示，已要求24個參賽球隊的隊員不能再移走新聞發(fā)布會平臺上特意放置的贊助商飲料。

Ronaldo, Paul Pogba and Manuel Locatelli all removed sponsor bottles away from the view of cameras when taking their seats at official media sessions this week.

本周，C羅、保羅·博格巴和曼努埃爾·洛卡特利在官方新聞發(fā)布會上落座時均把贊助商飲料挪到鏡頭之外。

Euro 2020 tournament director Martin Kallen said UEFA has “communicated with the teams regarding this matter.”

2020歐洲杯賽事總監(jiān)馬丁·凱倫稱，歐足聯(lián)已經(jīng)“就此事和參賽球隊溝通過”。

"It is important because the revenues of the sponsors are important for the tournament and for European football,” Kallen said in a briefing.

凱倫在記者會上說：“這很重要，因為贊助商的投入對于歐洲杯和歐洲足球都是非常重要的?！?/p>

Ronaldo started the trend on Monday at a mandatory pre-game news conference by hiding two Coca-Cola bottles and replacing them with a water bottle, which was also one of the drink maker’s brands.

本周一（6月14日），C羅在例行的賽前新聞發(fā)布會上將兩瓶可口可樂挪走，并拿來一瓶水代替。這瓶水也是可口可樂旗下產(chǎn)品。

A drop in Coca-Cola’s share price this week was attributed by some to Ronaldo’s snub, but without any evidence that the two things were connected.

C羅此舉可能在某種程度上導(dǎo)致本周可口可樂的股價大跌，但是沒有任何證據(jù)顯示兩者之間有關(guān)聯(lián)。

Locatelli copied the Portugal great on Wednesday after helping Italy beat Switzerland.

本周三（6月16日），洛卡特利在幫助意大利隊擊敗瑞士隊后，也效仿了C羅的舉動。

It prompted UEFA to remind officials with the teams that players should respect the sponsors and the contributions they make to European soccer.

這促使歐足聯(lián)向各參賽球隊的官員發(fā)出警告，指出球員應(yīng)該尊重贊助商以及他們對歐洲足球做出的貢獻。

While UEFA will not impose fines on individual players, Kallen said it was “always a possibility” that national federations get a financial penalty for further incidents.

盡管歐足聯(lián)不會對球員個人處以罰款，但是凱倫稱，如果接下來還有類似事件發(fā)生，歐足聯(lián)“不排除”罰款的可能性。

The issue is a source of comedy for other teams.

挪飲料事件成了其他球隊的歡樂源泉。

Scotland midfielder John McGinn quipped “No Coke?” because there were no bottles in the squad’s training base interview room, and Belgium coach Roberto Martinez said after a 2-1 victory over Denmark on Thursday that his team loves the drink.

蘇格蘭中場球員約翰·麥金在訓(xùn)練地的采訪室看不見飲料時俏皮地說道：“沒有可樂嗎？”比利時隊教練羅伯托·馬丁內(nèi)斯本周四在比利時隊以2比1打敗丹麥隊后表示，他的球隊很喜歡喝可樂。

Coca-Cola is an official sponsor of the Belgian soccer federation.

可口可樂是比利時足球協(xié)會的官方贊助商。

All 24 teams will get some of the money paid by Coca-Cola, Heineken and 10 other top-tier sponsors that contribute to UEFA’s total tournament revenue of almost 2 billion euros.

參加歐洲杯的全部24個球隊將會由可口可樂、喜力和其他10家頂級贊助商支付一部分獎金，而這些贊助商也是歐足聯(lián)近20億歐元（約合人民幣154億元）歐洲杯總收入的來源。

The values of individual sponsor deals are not published, but UEFA got 483 million euros in sponsor deals from 10 partners at Euro 2016 in France.

個體贊助商的合同價值沒有公開，但是在2016法國歐洲杯上歐足聯(lián)從10個贊助商那里得到了4.83億歐元的贊助收入。

Players also indirectly get money from Euro 2020 commercial income via their national federations and clubs.

球員們也能通過本國足協(xié)和俱樂部間接地從2020歐洲杯的商業(yè)收入中分一杯羹。

The 24 national federations will share 371 million euros in UEFA prize money, which typically helps pay player bonuses. The champions can get a maximum of 34 million euros from UEFA by also winning all three of their group games.

24國足協(xié)將分享3.71億歐元的歐足聯(lián)獎金，這些錢通常會用來給球員發(fā)獎金。打贏3個小組賽的冠軍最多可以從歐足聯(lián)拿到3400萬歐元獎金。

Hundreds of clubs worldwide also get shares from at least 200 million euros allocated by UEFA from Euro 2020 revenue as a reward for releasing their players to European national teams. Of that money, 130 million euros is allocated on a daily rate for about 630 players taking part in the final tournament.

世界各地的數(shù)百個足球俱樂部也能從歐足聯(lián)發(fā)放的2億歐元中分成，作為他們允許自己的球員為歐洲國家隊效力的回報。其中1.3億歐元是發(fā)放給參加決賽的630名球員的，按日計費。

Euro 2020 revenue will also fund 775 million euros UEFA has promised to its 55 member federations in annual grants and development project funds for the period of 2020-24.

2020歐洲杯的收入還將撥出7.75億歐元，用于兌現(xiàn)歐足聯(lián)對55個聯(lián)合會成員的承諾，作為各成員2020-2024年的年度撥款和發(fā)展項目基金。

英文來源：美聯(lián)社

翻譯&編輯：丹妮