前幾日，麥當(dāng)勞限量發(fā)售的新品“油潑辣子新地”登上熱搜。不少網(wǎng)友在看到這一消息之后直呼“好家伙”。

據(jù)介紹，這款將香草味冰淇淋與辣椒油二者相結(jié)合的“油潑辣子新地”是麥當(dāng)勞1月推出的本土化新品，限時出售。

The sweet-and-spicy dessert was due to be sold in select McDonald's stores, including in Shanghai and Shenzhen, from January 26 to 31. It debuted a "spicy chili oil sundae," which combines a vanilla-flavored soft serve covered in chili oil.
這款甜辣相結(jié)合的甜品原定于1月26日至31日在麥當(dāng)勞的部分門店出售（包括上海和深圳）。帶著“油潑辣子新地”的名字初次亮相，新品將香草味的冰淇淋和辣椒油相融合。

debut /?de?bju?/ v. 首次亮相，初次登臺

面對這一新鮮的結(jié)合，雖然不少網(wǎng)友表示很有創(chuàng)意（innovative），但也有網(wǎng)友表現(xiàn)出了合理擔(dān)憂……

其實，這次的“油潑辣子冰淇淋”并非歐美快餐在國內(nèi)本土化（localization）的首秀。

本土化的洋快餐，網(wǎng)友褒貶不一

老北京雞肉卷、小龍蝦漢堡、藤椒雞腿堡、螺螄粉……

長期以來，肯德基、麥當(dāng)勞等歐美快餐巨頭都有過多次推出中國本土化菜品的嘗試。雖然每次嘗試總能引起一波不小的討論，但網(wǎng)友們對這些菜品的評價卻褒貶不一。

其中確實有像老北京雞肉卷、葡式蛋撻這些融入長期菜單的成功嘗試，但也不乏一些用力過猛的“雷品”。

From Chinese burgers to ice cream doused in chili oil, US fast-food giants are infusing their offerings with a Chinese flair.
從肉夾饃到辣椒油泡冰淇淋，美國快餐業(yè)巨頭正在將其產(chǎn)品注入中國風(fēng)味。

McDonald's and KFC have long localized their menus to appeal to the Chinese palate, but their latest takes on traditional dishes and ingredients seem to be causing quite a buzz, and not always the good kind.
長期以來，麥當(dāng)勞和肯德基一直在對其菜單進(jìn)行本土化，以便更合中國人的口味。但近期，他們對傳統(tǒng)菜肴和食材的最新嘗試似乎引起了很大的轟動，這些反應(yīng)并不全是正面的。

▌麥當(dāng)勞肉夾饃翻車

今年1月初，麥當(dāng)勞推出的另一款新品“招牌肉夾饃”更是讓不少嘗試了的網(wǎng)友直呼”翻車“。

Earlier this year, McDonald's China added roujiamo, a street-food staple from Shaanxi province, to its menu. Known as "Chinese burger," it's meat sandwiched between two flat buns. The limited-edition special, according to the company, was in celebration of the upcoming Lunar New Year.
今年早些時候，麥當(dāng)勞中國在菜單中加入了陜西省的街頭小吃肉夾饃。它被稱為“中國漢堡”，是將肉夾在兩個扁平小圓餅之間。該公司表示，該限定菜品是為了慶祝即將到來的農(nóng)歷新年。

staple /?ste?pl/ n. 基本食物；主食

下方是麥當(dāng)勞給出的效果圖。餅子中間夾著滿當(dāng)當(dāng)?shù)娜?，Chinese burger本burger了。

不過買到的網(wǎng)友卻大呼被廣告騙了，表示這饃做的有點省肉……

Many said that the roujiamo on offer looked nothing like the advertisement... There was also a bit of confusion about how much meat was hiding between the bread – some complained the filling was less-than-generous, others had no issue with it.
許多網(wǎng)友表示，店里提供的肉夾饃看上去與廣告完全不同…… 兩個面餅之間到底有多少肉也引起了一些爭論——有些人抱怨餡料不夠多，有些人則對此沒有異議。

當(dāng)然，在探索中國本土小吃的道路上，肯德基也不甘示弱。

▌肯德基版熱干面

今年1月18日，肯德基在武漢推出早餐熱干面。這是肯德基第一款面條類產(chǎn)品，也是肯德基第一次提供筷子。

KFC is also taking the same path as McDonald's. The fast food chain, known for its fried chicken, introduced hot-and-dry noodles to the menus of 100 stores in the dish's birthplace, Wuhan in central China's Hubei Province.
肯德基也選擇了與麥當(dāng)勞相同的道路。這家以炸雞聞名的快餐連鎖店將熱干面引入了其發(fā)源地湖北武漢的100家門店中。

The noodles, called reganmian can be ordered alone or as a set, with soy milk, deep-fried dough (or youtiao ) and fried eggs.
熱干面可以單點，也可以選擇搭配了豆?jié){，油條和煎蛋的套餐。

據(jù)報道，2020年11月，湖北省人民政府與肯德基所屬百勝中國控股有限公司簽署戰(zhàn)略合作框架協(xié)議?？系禄x擇推出熱干面也是為了支持受新冠影響的當(dāng)?shù)剞r(nóng)民和食品生產(chǎn)商。

Reganmian is a common go-to breakfast choice for locals in Wuhan, and KFC's version is the result of a partnership between its parent company Yum China and the Hubei Provincial Government to support locally-produced ingredients.
熱干面對武漢人來說是個普遍的早餐選擇?？系禄姹镜臒岣擅媸瞧淠腹景賱僦袊c湖北省政府合作支持本地食材的成果。

很多網(wǎng)友表示這樣的跨界很有新意，但也有人覺得肯德基的熱干面“平平無奇”，與其說是去吃面，不如說是去肯德基蹭暖器。

這些擁抱地方菜的洋快餐新品，你會去嘗試嗎？

編輯：李雪晴
實習(xí)生：李金昳
來源：CGTN 湖北之聲等