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疫情期間美國人瘋搶自行車 供應(yīng)商庫存告急 A vicious cycle: Bike sales soar, causing shortages and "panic buying"

中國日?qǐng)?bào)網(wǎng) 2020-06-02 08:37

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新冠肺炎疫情暴發(fā)之后,美國人不但囤口罩、囤衛(wèi)生紙、囤槍,而且還搶購自行車。隨著美國各地陸續(xù)開工,不敢乘坐公共交通的美國人只能騎車通勤,而且騎車也是健身人士目前最好的選擇。結(jié)果就是,美國的自行車商店供不應(yīng)求,低價(jià)位自行車都被搶購一空。

 

Photo by Blubel on Unsplash

 

Cycling appears to have become the outdoors activity of choice for many Americans amid nationwide shutdowns from the coronavirus pandemic, as evidenced by the surge in bike sales in recent months. Indeed, bicycle makers report spikes in sales so dramatic as people look for ways to get outside and to safely commute that they are struggling to keep up with demand and are now grappling with inventory shortages.

騎自行車似乎已經(jīng)成為疫情封鎖期間許多美國人選擇的戶外活動(dòng),近幾個(gè)月自行車銷量大漲就是證明。自行車生產(chǎn)商報(bào)告稱產(chǎn)品銷量大增,因?yàn)槿藗兌荚趯ふ页鲩T的方法和安全的通勤方式,結(jié)果導(dǎo)致廠商供不應(yīng)求,庫存告急。

Basic adult bicycles, known in the industry as "leisure" bicycles, have seen double- and triple-digit sales increases, according to research from NPD Group. Sales of adult leisure bikes were up 121% in March, according to its data.

根據(jù)NPD集團(tuán)的研究,基本款成人自行車(業(yè)內(nèi)稱為休閑自行車)實(shí)現(xiàn)了兩位數(shù)甚至三位數(shù)的銷量增長。數(shù)據(jù)顯示,三月份成人休閑自行車的銷量上漲了121%。

"Consumers are looking for outdoor- and kid-friendly activities to better tolerate the challenges associated with stay-at-home orders, and cycling fits the bill well," NPD sports industry analyst Dirk Sorenson said.

NPD集團(tuán)的體育行業(yè)分析師德克·索倫森稱:“消費(fèi)者正在尋找適合孩子的戶外活動(dòng),能夠更好地承受居家令帶來的挑戰(zhàn),而自行車則剛好符合要求。”

Bevin Carroll, a partner in Bicycle Sport, a bike shop in Vero Beach, Florida, said customers started flocking to the spot about eight weeks ago and scooped up much of its inventory.

美國佛羅里達(dá)州維洛海灘一家名叫Bicycle Sport的自行車商店合伙人貝文·卡羅爾說,大約在八周前,顧客們開始蜂擁而至,買走了大部分庫存。

scoop up: 搶購一空

 

"We saw panic buying on bikes in the lower price range, around $400," he told CBS News. "People were just coming in and were going to buy anything we had on the floor at that entry price level."

他告訴CBS新聞網(wǎng)說:“我們發(fā)現(xiàn)搶購的都是低價(jià)位的自行車,價(jià)格在400美元(約合人民幣2847元)左右。不斷有人進(jìn)店買這個(gè)入門價(jià)的任何自行車?!?/p>

What inventory remains is "really picked over" and mostly in the higher-end range, Carroll added.

卡羅爾補(bǔ)充道,庫存所剩的都是“挑剩下的”,基本上都是高價(jià)位產(chǎn)品。

Dave Weiner, who founded Priority Bicycles, which makes low-maintenance bikes that can be ordered online, said he's worked at the company's New York City showroom until 1 am every morning this week fulfilling customers' orders. The online sales setup of his business has proved to be a model that works well in the coronavirus era.

可網(wǎng)上訂購、易維護(hù)的自行車品牌Priority的創(chuàng)始人戴夫·韋納說,這星期他每天都要在公司的紐約店面接單到凌晨一點(diǎn)。他們公司的網(wǎng)絡(luò)銷售模式被證實(shí)在這個(gè)疫情時(shí)期非常吃香。

"Demand has been tremendous, not only because more people are looking for a good social distancing activity and alternative modes of transportation, but also because people don't want to go into stores and we sell bikes online," Weiner said.

韋納說:“需求量巨大,不只是因?yàn)楦嗳嗽趯ふ冶3稚缃痪嚯x的活動(dòng)和其他交通方式,還因?yàn)槿藗儾幌肴ド痰辏覀冊(cè)诰W(wǎng)上銷售。”

Thank home-schooling, the closure of big office buildings and shuttered gyms for the sudden surge, NPD Group senior sports industry advisor Matt Powell said. "It's a good recess activity and people are looking for exercise they can do and still social distance and that falls right into the bike business for sure."

NPD集團(tuán)的體育行業(yè)高級(jí)顧問馬特·鮑威爾說,自行車銷量突然大增要感謝在家上課、辦公大樓和健身館關(guān)閉?!膀T車是一種很好的休閑活動(dòng),人們?cè)趯ふ铱梢栽谏缃桓綦x條件下進(jìn)行的運(yùn)動(dòng)方式,這種情況正好對(duì)自行車行業(yè)非常有利?!?/p>

Still, there's a downside to the crush of new orders.

當(dāng)然,堆積如山的新訂單也有不利的一面。

"We are selling out of everything we have, which sounds amazing, but is not as good as it sounds because then you don't really have anything to sell," Weiner of Priority Bicycles said.

Priority自行車公司的韋納說:“我們賣掉了所有庫存,這聽上去很棒,但并沒有聽上去那么棒,因?yàn)榻酉聛砦覀儧]有任何可賣的東西了?!?/p>

 

英文來源:哥倫比亞廣播公司新聞網(wǎng)

翻譯&編輯:丹妮

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