家家都有的“跟風(fēng)產(chǎn)品”
中國(guó)日?qǐng)?bào)網(wǎng) 2015-03-16 16:18
《中國(guó)好聲音》火了,于是《我是歌手》、《中國(guó)最強(qiáng)音》、《中國(guó)夢(mèng)之聲》陸續(xù)出來了。蘋果公司說要發(fā)布智能手表,于是三星、LG、摩托羅拉、索尼、華碩、魅族也跟著做。這種不創(chuàng)新只跟風(fēng)的產(chǎn)品英文中叫什么呢?
Me-too product is a product created by a company that is similar to a competitor's product in order to prevent that competitor from maximizing its market share.
跟風(fēng)產(chǎn)品(me-too product)是一個(gè)公司生產(chǎn)的跟競(jìng)爭(zhēng)者產(chǎn)品類似的產(chǎn)品,目的是阻止競(jìng)爭(zhēng)者把市場(chǎng)份額最大化。
For example:
We have seen so many me-too products over the past year, and it's good that Swatch is putting a very strong focus on battery power rather than smartwatch.
過去一年我們看到了太多的跟風(fēng)產(chǎn)品。斯沃琪把重點(diǎn)放在電池而不是智能手表上,這很好。
(中國(guó)日?qǐng)?bào)網(wǎng)英語點(diǎn)津 江巍 )