賣完就閃的“快閃商店”
中國日報網(wǎng) 2014-01-08 16:14
你常在為穿搭苦惱嗎?或是常買不到獨特而個性的服飾嗎?那就去pop-up boutique(快閃精品時裝店)看一看吧!“快閃商店”(pop-up shop)的獨特之處就在于它沒有固定的店面,迅速賣完就閃,在歐美很受歡迎。
Pop-up retail, also known as pop-up store/shop or flash retailing, is a trend of opening short-term sales spaces popular in America and Europe.
“快閃商店”(英文表達為pop-up retail或pop-up store/shop或flash retailing)是在短時間內(nèi)開張的一種商店,在歐美很流行。
A pop-up retail space is a venue that is temporary: the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves "popping up" one day, then disappearing anywhere from one day to several weeks later.
“快閃商店”的店鋪是臨時租用的,今天這個店鋪在做樣品特賣,明天晚上可能就在舉行私人雞尾酒會了。某一天突然開張的“快閃商店”,在一天或幾周后就會消失得無影無蹤。
They are often used by marketers for seasonal items such as Halloween costumes and decorations, Christmas gifts and Christmas trees, or fireworks.
“快閃商店”通常賣季節(jié)性物品,如萬圣節(jié)的服飾和裝飾品、圣誕禮物、圣誕樹,或煙花之類。
(中國日報網(wǎng)英語點津 陳丹妮)