什么是“鞋跟指數(shù)”?
中國日報網(wǎng) 2013-04-08 09:21
每次說到經(jīng)濟發(fā)展?fàn)顩r,大家會立馬想到一堆堆的數(shù)據(jù)和圖表。不過最近有研究人員表示,觀察經(jīng)濟形勢其實也可以很簡單,看看女士們的鞋跟高度就可以了。鞋跟越高表明經(jīng)濟形勢越好,他們管這個叫“鞋跟指數(shù)”。
Researchers have charted the average heel height of shoes women buy and the strength of the economy since 2008.
研究人員自2008年起就開始記錄女性購買鞋子的平均鞋跟高度和經(jīng)濟發(fā)展?fàn)顩r。
They say demand for super-high heels soars in a strong economy but switches to sensible, lower shoes when times are tough.
他們表示,經(jīng)濟發(fā)展強勁時期,超高跟鞋的需求量會猛增;而經(jīng)濟不景氣時,需求則轉(zhuǎn)向鞋跟高度相對正常、鞋跟偏低的鞋子。
It is called heel index where high heels represent a carefree attitude, and when times are tough, we crave stability and switch to lower heels.
這種情況叫做鞋跟指數(shù),高跟鞋代表無憂無慮的態(tài)度;而時勢艱難的時候,人們都渴望穩(wěn)定,于是把目光投向低跟鞋。
Recently, researchers have seen this reflected in customers shopping habits with flat shoe sales up 25 percent year on year, suggesting that the current mood is stoic and conservative. (Source: dailymail.co.uk)
研究人員發(fā)現(xiàn)近期消費者的消費習(xí)慣反應(yīng)了當(dāng)前的鞋跟指數(shù),平底鞋的銷量比上年增加了25%,說明消費者目前的狀態(tài)是保守且低調(diào)的。
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(中國日報網(wǎng)英語點津 Helen)