促銷信寫作實(shí)例(二) [ 2006-08-29 09:35 ]
如果促銷產(chǎn)品的詳細(xì)說(shuō)明是要和促銷信一起送至潛在客戶手中的話,那促銷信中就不必仔細(xì)介紹產(chǎn)品的功用。此時(shí),促銷信的主要目的是引起潛在客戶的興趣和購(gòu)買欲望,因此要寫得簡(jiǎn)短且有吸引力。下面就是一封宣傳產(chǎn)品物美價(jià)廉的促銷信,請(qǐng)大家體會(huì)一下。
Dear Customer
More people are now saving their time and efforts by preparing meals the
modern way - the microwave cooking way.
No longer do you need to wait hours for food to be prepared. Microwave
cooking is quick, clean and inexpensive. What you need to do is just to press
the switch, and then this new cooker will permit you to serve mouth-watering
meals in no time at all.
Read the enclosed brochure and learn why more and more people are rushing for
microwave ovens. During the month of July we are ready to offer you Golden Star
microwave ovens at a 10% saving on the regular price.
Take a moment to fill in the enclosed order form and we are sure to deliver
the goods you need promptly.
We hope to do business with you soon!
Truly yours
(改編自:《國(guó)際商務(wù)寫作教程》,對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社 英語(yǔ)點(diǎn)津 Annabel 編輯)
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